Not accepted everywhere: Web Fonts are only sure to display correctly with certain email providers (Apple mail, iOS Mail, Outlook app, Google Android (default email client, not the Gmail app), Outlook for Mac, Thunderbird, and Samsung Mail). You have the flexibility to choose an attractive font that’s on-brand, shows personality and adds to the overall brand experience. The variety of web fonts is much greater than web-safe fonts. Only use this option for small pieces of text, i.e., avoid large images with too many pixels. Emails composed entirely of images pose problems such as taking too long to load and being inaccessible to screen readers. One way to get around this is to use the desired web font in an image – but never send an image-only email. If the web font is incompatible, they will be shown the email provider’s default font, or a fallback font that you specified when designing the email. Web fonts are great if you know what email providers your recipients use. The intended font will only display in the recipient’s email if it’s compatible with their email service provider. While very commonly used in website design, web font is still a bit experimental when it comes to HTML email. Web fonts are specifically designed and licensed for use on websites, examples include Google Sans and Roboto. You may find some of these fonts don’t fully embrace the spirit of your business. The selection is limited and already used across a large number of marketing emails and websites, leaving little room for originality. It’s the type of font that’s most widely supported across devices and email clients.Īnother bonus: The email is also likely to load faster as the font is already available in the operating system. Pros: AccessibilityĪ web-safe font is the safest bet if you want your email font to show up exactly as intended in subscribers’ inboxes. They’re also called email-friendly fonts. It's a balancing act with some book designs. Adding about 2 points to the text point size is a good starting point for choose leading - so 12-point type would be set with 14-point leading.The main email font families Email safe fontsĪlso known as standard fonts or web-safe fonts, these are the fonts that are recognized globally across all devices and email providers. However, increased leading can lead to more pages in the book. Some typefaces may require more leading than others to accommodate long ascenders or descenders. The space between lines of type is just as important as the specific typeface and point size. Decorative fonts are usually not legible at those sizes. Choose a font that is clearly legible at 14 points or smaller. Actual font size depends on the specific font but most books are set at a size between 10 and 14 points.The exception would be in other text elements such as chapter headings or pull-quotes where you might want a more distinctive font. The uniform spacing between characters makes the text stand out too much. Stay away from typewriter fonts. Avoid monospaced fonts such as Courier or other typewriter fonts.While a professional designer may see the unique beauty in each typeface, for most readers the face is just another font. It won't have an extreme x-height, unusually long ascenders or descenders, or overly elaborate letterforms with extra flourishes. For most books, the best font is one that does not stand up and shout at the reader. You generally won't go horribly wrong with most classic serif or classic sans serif choices, although traditionally, most book fonts are serif fonts. In some cases, they might work for chapter titles or the table of contents, but not for the main text. The body of the book is not the place for blockletter, script or decorative fonts. That's a good thing because if the font choice immediately jumped out at you and said "look at me," it was probably the wrong font for that book. ![]() ![]() When you read a book, the designer's font choice is probably not the first thing you notice.
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